http://itunes.apple.com/us/app/aeria-records-greetings-from/id320550887?mt=8
Old Music Biz
Needed Label
* Access to Expensive production – a decent recording on 24 track 2″ could easily be $10,000s
* Access to physical distribution – trucks still needed to get to stores to distribute physical media
* Access to Publicity/Promotion/Marketing – labels had exclusive contacts at radio, tv, and print media – music magazines etc.
New Music Biz
* Very low cost to my equipment need to product quality recordings
* Distribute online, various portals are cheap or free
* Media market place is FRAGMENTED, blogs and social media have fractured traditional media’s impact.
Bottom line:
Same pie, many more people having slivers of it..
Best strategy is to seek out your own niche. You may never have 1,000,000 by one song, but its still possible to have 10,000 hard core fans by 100 songs.
Be prolific, serve your audience..
Colie
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